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Why is it important to consider your SEO during a website’s revamp? In short, you have a lot to lose.
Let’s say your site’s doing great. Rankings are strong, organic traffic is flowing and revenue is growing. Do you really want to undo all that hard work? I’m guessing not.
However, by thinking strategically, you can take the opportunity to improve a site’s performance after a redesign. If you do a redesign right, you won’t lose any traffic or rankings; in fact, you’ll gain them.